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This web site idealscaffold.com had the following in the web page, "Reliable, safe and professional." Our analyzers saw that the webpage stated " We are the premier Norfolk scaffolding company based just outside Norwich supplying scaffolding solutions throughout the UK since 1984." The Website also said " Our client base, built up over more than 30 years, covers all elements of commercial, industrial and residential building and repair and includes food industry sectors, Oil and Gas, Highways, Bridgework, new build and construction." The website's header had scaffolding as the most important optimized keyword. It is followed by hire, norwich, and norfolk which isn't as highly ranked as scaffolding. The next words idealscaffold.com used was cambridge. suffolk was included but could not be understood by search engines.